I worked with a coursemate on the Christopher Ward D&AD New Blood brief. Our challenge was to bridge the gap between the watch brand and Gen Z, turning them into brand advocates for Christopher Ward.
Christopher Ward NextGen aligns with Gen Z’s values: entrepreneurship, connection, and sustainability. Our solution was global networking events for Gen Z to connect, tackle real-world challenges and have the chance to earn a watch. Through these pop-ups, Gen Z are empowered to make every second count. Popups reinforce the status of the watch as a prized possession and associate the brand with entrepreneurship.
Christopher Ward NextGen aligns with Gen Z’s values: entrepreneurship, connection, and sustainability. Our solution was global networking events for Gen Z to connect, tackle real-world challenges and have the chance to earn a watch. Through these pop-ups, Gen Z are empowered to make every second count. Popups reinforce the status of the watch as a prized possession and associate the brand with entrepreneurship.
